Versapak
Versapak Facebook Versapak
Versapak

Case Studies

The founder of a start-up business known as The Brush Belt Company approached Versapak looking for help in designing and creating ten bags that specifically catered for professional makeup artists.

Make up brush bags

Make up brush bags

The Challenge

The founder of a start-up business known as The Brush Belt Company approached
Versapak looking for help in designing and creating ten bags that specifically
catered for professional makeup artists.

Unable to find anything suitable on the open market and aware of Versapak’s
bespoke solutions service, Sally Beighton approached the team directly to outline
her requirements. She needed each section of the bag to be a specific size for each
brush and also required two clear pockets at the front; one for eye shadow and one
for cotton wool. Bearing in mind that makeup artists usually need to work to strict
deadlines, the pockets in the bag had to be easily accessible so that the necessary
brushes could be called upon for quick use without the need for time consuming
searches. The production lead time also needed to be short and with affordable
costs in line with a start-up business’s budget.

The Solution


Following a period of discussion between Sally and the bespoke solutions team
to determine exactly what it was she wanted, Versapak created a prototype bag
that appeared to meet all of the necessary specifications. Once Sally had approved
the design and the initial prototype, Versapak then went on to produce 10 bags,
which elicited the following feedback:

“I have been very pleased with the service I’ve received from Versapak” said Sally
Beighton, founder of The Brush Belt Company. “Their knowledge and experience
has made the whole experience very easy, and I am very happy with the final
product; it fits my needs perfectly. They kept me constantly updated throughout
the production process and my goods were delivered on time and the quality
exceeded my expectations.”

Leon Edwards of Versapak also commented: “The bespoke solutions team love a
challenge and so were delighted to receive the enquiry from Sally and The Brush Belt
Company. A request to design a makeup bag for professional makeup artists is a very
different order from those we usually receive, so the guys were excited to try their hand
at designing something different. We’re extremely pleased that Sally was so satisfied
with the finished product.”

What is Happening Now?

Sally and The Brush Belt Company has since returned to Versapak to request a new
fulfilment order, which includes one or two small amendments to the original bags
based on user feedback. The bespoke solutions team has been happy to accommodate
these adjustments to fit customer requirements.
Versapak
Versapak

Versapak